What I write about here
This is where I write. The themes are the ones I think about most while building technology and products in iGaming — but the ideas aren’t meant to stay inside one industry.
The recurring threads
- Leadership — making decisions under pressure, setting direction, and the quiet structural choices that decide whether an organisation holds up.
- Managing people — delegation, ownership, hiring for judgment, and the day-to-day work of helping a team do its best work.
- AI in business — what it actually takes to put tools like Claude to work in everyday processes, beyond the hype.
How I write
Measured, practical, and honest about trade-offs. I’d rather share something I’ve actually had to work through than something that sounds good in a slide. If a post helps one person make a slightly better decision, it’s done its job.